The core challenges are:
The trend toward local content to maximize engagement
Multiple parties are often involved such as Agencies, Franchisor and Franchisee
Current software tools are not designed to support multi-location marketing
But you need the right software. A platform built to deal with national branding but also the minutia of localization. The software should have a robust hierarchy of permissions built into the Dashboard to seamlessly administer and orchestrate all parties to perform social media marketing for the franchises within the brand control set by the Franchisor.
The Dashboard allows the Franchisor, Master Multi-Unit Franchisee or Agency to remotely push out social campaigns to clients and or locations. Campaign performance is easily monitored at every level; franchise user, location and franchisor and across all content (social post to our integrated Landing pages). Buzzigo goes a step further and boils down all metrics into a single ‘at a glance’ effectiveness score called a BuzzScore.
Core software features that make Hyper-Local social marketing for franchises easy and effective!
A content aggregation system by location with direct links to libraries and social posting tools.
Integrated Landing Page Builder to maximize conversion.
Unified metrics combining user actions in social and web content for ease of determining effectiveness.
Simultaneous Multi-Network posting.
A Clone function with the ability to embed location variables in posts and landing pages so content is automatically localized when deployed to multiple locations.
A Dashboard with integrated hierarchy of permissions for brand control, approval cycles and ease of tracking.
Personalized local content is critical to franchise social media marketing success. Buzzigo’s content aggregation system not only allows aggregation of relevant multiple feed sources but also filters the feeds with location based keywords. When you choose a location, the feeds adjust and filters to present only the local relevant stories. You can quickly post the story, or capture it as future campaign contents.